Collection: LIGHT VS. STRONG HOLD

Two sides, one system. From featherlight texture to maximum hold, this collection gives you full control over your style without compromise. Whether you're after natural movement or all-day structure, these six products are built to work together. Part of our men's hair styling products.

How the Two Sides Work

Lightweight stylers build the shape; strong finishers lock it in. Start with volume, build texture, then set the look with as much hold as the day needs. Used on their own, each product does one job well. Layered, they cover everything between a soft, moveable finish and a style that does not shift.

Lightweight Styling: Texture & Control

Grooming Tonic Texture Cream brings grit, natural shine and heat protection before you blow dry. Light hold, and it works on air-dried styles just as well.

Hydrating Styling Cream doubles as a leave-in. Light hold, low shine, fights frizz and softens coarse hair while it styles.

Grooming Tonic Texture Foam works through damp hair for airy fullness with built-in heat protection. Best on finer hair that needs lift more than grip.

Strong Hold Styling: Definition & Finish

Extreme Hold Matte Pomade is the strongest thing we make. Ultra-firm hold, minimal shine, and it still washes out with water.

Matte Styling Paste is the easiest of the lot to get right. Medium hold that stays pliable, with moisturising oils and a fully matte finish.

Fiber Gel gives firm hold that stays supple. No flaking, no stickiness, alcohol-free — hair gel without the helmet.

Build Your Routine

Cream or foam into damp hair, blow dry into shape, then finish with pomade, paste or gel depending on how much the style needs to hold. Everything here is water-soluble, so layering two or three products won't leave buildup.

Where to Next

For no shine at all, see the matte finish range. For root volume and grit, our texture powder and texture stylers go further. The full pomade range covers shine as well as hold.